Most sales managers coach because they're supposed to. They ride along. They give feedback. They check the box.
But here's the problem: coaching activity doesn't equal coaching impact.
Without clear standards, managers default to opinion-sharing. Without practice, good intentions stay theoretical. Without feedback, nobody knows if they're actually getting better or just getting by.
If you've ever wondered whether your coaching program is actually moving the needle, or just creating more reports, you're not alone.
That's exactly why we built PraxisPro Coach™ Powered by Echelon.
We didn't put together another generic role-play tool and slap a healthcare logo on it.
We built a powerful tool from the ground up and designed it with people who’ve actually lived in this industry: former reps, trainers, and first-line managers, all of whom know exactly what it’s like to coach in a car between field rides.
As Ed McCarthy, Echelon's CEO, explained in our recent webinar launch:
"For 20 years, we've focused on answering one question: How do top-performing managers leverage coaching to foster higher performance? Those insights are now embedded in PraxisPro Coach, making them measurable and actionable in real time."
Walk into a field ride and you never know exactly what pushback you'll get from your rep. PraxisPro Coach™ mirrors that reality. Every conversation is powered by AI that responds differently based on what you say, no two sessions are ever the same.
This isn't guesswork. It's backed by Echelon's analysis of more than 75,000 coaching conversations. The platform incorporates our four Evidence-Based Coaching best practices and measures your coaching quality using the BASICS framework, the same criteria that shows a 92% correlation with manager success.
Managers don't wait weeks for a coaching report. They get immediate, specific feedback on what they did well and exactly where to improve. Every rep interaction is broken down across six coaching quality criteria: Balanced, Actionable, Specific, Impact, Continuity, and Supportive.
Cameron Badger, PraxisPro's Founder & CEO, spent a decade driving from rep to rep. He knows managers don't coach from a desk. That's why PraxisPro Coach™ lives on mobiles allowing you to:
Whether you're in neurology, cardiology, psychiatry, or long-term care, the platform adapts. Different therapeutic areas require different coaching approaches, and PraxisPro Coach reflects that. You can even layer your existing coaching models (GROW, situational leadership, custom competencies) right into the experience.
WEEK 1: Managers stop wondering if their coaching is working. They see their scores, strengths, and development areas after every session.
MONTH 1: Coaching becomes consistent across your entire field force. No more wildly different feedback styles depending on who your manager is.
QUARTER 1: You have hard data linking coaching behaviors to performance outcomes. Leadership finally sees coaching ROI in numbers, not stories.
When Ed McCarthy and Cameron Badger first connected, it was clear they shared the same vision: coaching shouldn’t stay theoretical; it should drive measurable growth
As Ed reflected during the webinar:
Cameron echoed that alignment, sharing his perspective as a former manager:
That shared commitment is what makes this partnership work. PraxisPro brings cutting-edge AI and life sciences expertise. Echelon brings two decades of coaching research and Evidence-Based Coaching methodology. Together, they've created something the industry has never seen before.
The webinar Q&A revealed exactly where many organizations are on their AI journey: curious, cautious, and ready to see real results.
A. - PraxisPro Coach™ is fully configurable. It can mirror your organization, your therapeutic areas, and your coaching philosophy. Whether your managers work in psychiatry, cardiology, or long-term care, the platform adapts to reflect the nuances of that environment and your established coaching models.
A. -The platform itself can be live almost immediately. Most timelines are driven by your MLR or PRC review process, which the PraxisPro team helps you navigate from start to finish.
A. - Absolutely. PraxisPro Coach™ was built by teams who have lived within the life sciences ecosystem. It’s designed to move smoothly through MLR, PRC, and all related regulatory checkpoints—no surprises, no roadblocks, just a seamless approval path.
PraxisPro Coach™ Powered by Echelon is available now for early access, with a broader rollout planned for Q1 2026. If you want to see how top managers actually coach, and give your team a way to practice it. → Watch the full webinar recording here.
You'll see a live demo, hear directly from Ed and Cameron, and walk away with a clear picture of how AI-powered coaching can become your competitive advantage.
Because the best teams don't just coach more. They coach better.