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For years, sales leaders have relied on workshops, ride-alongs, and “train the trainer” sessions to sharpen coaching skills. Helpful? Sometimes. Scalable, measurable, and consistent? Not always.
That’s why we built PraxisPro Coach™ Powered by Echelon, the first and only AI-powered coaching role play platform grounded in 20+ years of research on what drives great coaching.
Why PraxisPro Coach™ Changes the Game
What makes PraxisPro Coach™ different isn’t just the AI. It’s the way the platform fuses innovation with evidence. At its core are Echelon’s four research-based best practices that correlate directly with higher team performance. Every interaction inside the platform is built to reinforce these principles, so managers don’t just practice coaching, they practice it the right way.
Unlike generic leadership simulations, PraxisPro Coach™ was designed for the realities of life sciences: decentralized teams, complex territory dynamics, strict compliance standards, and reps who spend more time in their cars than in an office. With this platform, managers finally have a tool that feels like it was built for them, not adapted from another industry.
And it’s practical. Whether you’ve been managing for twenty years or you’re stepping into leadership for the first time, this powerful coaching tool fits seamlessly into your day. Ten minutes before a ride-along, in a hotel room before a big meeting, or between calls, you can step into a safe, AI-driven role play and sharpen your skills in real time.
The Impact You Can Expect
PraxisPro Coach™ doesn’t just make coaching easier, it makes it measurable. Every practice conversation delivers in-depth scoring and specific feedback, so managers see exactly where they’re strong and where they need to grow. Over time, those insights build confidence, consistency, and a coaching style that truly moves the needle.
The impact goes beyond individual managers. By giving leaders at every level, from emerging leaders in development programs to seasoned veterans, a reliable way to practice and improve, organizations create a culture where coaching is a discipline, not an afterthought. Reps hear more effective feedback. Managers tackle difficult conversations with skill instead of hesitation. And senior leaders finally see evidence that coaching is driving execution and outcomes.
The result is a new standard for manager development: scalable, research-backed, and built for the challenges of life sciences. With PraxisPro Coach™, companies can finally bridge the gap between coaching intentions and coaching impact, and translate that growth into measurable business performance.
Be the First to See It in Action
We’re officially launching PraxisPro Coach™ Powered by Echelon this November with a live demo webinar: The First-of-its-Kind Coaching Tool: Where AI Meets 20 Years of Life Sciences Expertise.
Join our two visionary CEOs as they pull back the curtain on their groundbreaking partnership:
Cam Badger (Founder/CEO, PraxisPro) built the first AI coaching platform for life sciences from firsthand experience as a sales manager who wished he could practice coaching conversations before having them.
And Ed McCarthy (CEO, Echelon Performance) has spent 20+ years researching what actually drives coaching effectiveness in pharmaceutical organizations.
Join them for a live demonstration that will change how you think about manager development:
WEBINAR: The First-of-Its-Kind Coaching Tool: Where AI Meets 20 Years of Life Sciences Expertise
WHEN: Wednesday, November 4th | 9:00 AM PT / 12:00
Join us to see how AI-powered coaching role play transforms manager development, and why there’s nothing else like it in the market.
